Twitter cards are useful if you want a “card” added to any tweet that contains a link to your content. For example, if you or a supporter shares a link to an Engaging Networks petition then a Twitter Card can automatically add a linkable image, title and description to the posted tweet.
A card looks something like this:
Anyone tweeting the link to that page will have it “converted” into the card in the panel below the tweeted text.
To enable this, you need to add these to your HTML template’s header, within the area:
<meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@your-handle" /> <meta name="twitter:creator" content="@your-handle" />
The image and description will be taken from the social settings you have for your page as usual.
You can use Twitter’s card validator tool https://cards-dev.twitter.com/validator to preview what kind of content will be created. As usual, you should fully test every stage of your campaign before launching it to ensure the content produced is as expected. You can read more on Twitter cards here.