1. Home
  2. Advocacy
  3. Email to target
  4. Target and biography data columns in contact databases

Target and biography data columns in contact databases

If you have an email-to-target action using a postcode database, there are several columns available for use with redirect & filters (using “If the database returns the value”), for example to redirect supporters who live in Wales. You can also use the data to insert into target messages, such as the target’s Salutation or Party, via the target insert button.

They are:

Column name

What it holds

Salutation The complete salutation of the target, e.g. “Dear Ms May,”
Organization The area the target represents, e.g. “Wolverhampton South East”
Position held Not used

The target’s title, e.g. “Ms”

First name

The target’s first name

Last name

The target’s last name


The target’s suffix, e.g. “MP”

Phone number

The phone number of the target if available

Fax number

Not used

Various address fields

The address fields of the target if available

Party image

URL of their party’s image, used for Twitter actions

Biography 1

Not used

Biography 2

Not used

Twitter Handle

The @handle of the target if available

Biography 4

UK councillors: Region type (District Council (Northern Ireland), English Non-Metropolitan District, English Unitary Authority, London Borough, Metropolitan Council (England), Scottish Unitary Authority, Welsh Unitary Authority)

Biography 5

Not used

Biography 6

US Congress: Committee assignments

Biography 7

USA & Australia: The target’s State

Canada: The target’s Province

UK (except NHS databases and Local Media) : The target’s UK region (one of East Midlands, Eastern, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and Humber)


The target’s party, e.g. “Labour”

Updated on May 29, 2019

Was this article helpful?

Need Support?
Can’t find the answer you’re looking for? Don’t worry we’re here to help!
Contact Support