1. Home
  2. Getting Started
  3. Step by step
  4. Page Split Test step-by-step
  1. Home
  2. Other Pages
  3. Split Test pages
  4. Page Split Test step-by-step

Page Split Test step-by-step

A ‘split test’ action enables testing of two or more pages (advocacy or fundraising) and is used when you want to see which page design or layout performs better. The page-builder tools automatically direct your supporters to one of the pages at random.

Summary of the steps

Here is a summary of the steps we’ll be going through, which you can also use as a reminder if you have created one before. Click Next at the bottom of this page to get a detailed explanation of each step.

  • Create your advocacy or donation page. Create two or more pages from scratch or duplicate existing pages
  • Create your split test page. Create the split test page from scratch or duplicate an existing page.
  • Update your settings. Determine what to name your split test, what pages you want to use, and how to determine the winner.
  • Test and launch your split test!

Create the pages you want to test

To start you will need to create the pages you wish to split test, you can either duplicate pages or create a new ones from scratch.

To create a brand new page, click . You will be shown a variety of different pages you can make:

Click on the page type you wish to use and click Next. 

To learn more about creating advocacy pages, click here.

Duplicating an existing campaign

Alternatively you can duplicate an existing page you have previously created. To do this, go to your list of campaigns (by clicking on Page Builder in the menu) and next to the one you wish to duplicate, click the button under the “Dup” column . It will ask you for a new name (the box may be further down the screen so you might need to scroll). Enter this and click Duplicate.

Click the settings icon in the toolbar and go to the next step.

Create your Split Test page

After creating your pages, you will need to create the split test page. You can either duplicate a page or create a new one from scratch.

To create a brand new page, click . You will be shown a variety of different pages you can make:

Click on “Split Test” and click Next. You will be taken to the settings page which you can read about on the next step.

Duplicating an existing campaign

Alternatively you can duplicate an existing page you have previously created. To do this, go to your list of campaigns (by clicking on Page Builder in the menu) and next to the one you wish to duplicate, click the button under the “Dup” column . It will ask you for a new name (the box may be further down the screen so you might need to scroll). Enter this and click Duplicate.

Click the settings icon in the toolbar and go to the next step.

Update the page settings

You can also access this screen via the settings icon .

The following fields will need to be be completed:

  • Name: This is the reference name of your page for your own purposes (the supporter won’t see this). It is a good idea to come up with a naming convention so you can keep track of your campaigns, which is especially useful when using the query builder. For example, “2017-01 Split Test Q1”
  • Public title: This field is the public name of your page. You can reveal this by using page tags.
  • Status: By default, pages are “New” until you are ready to launch them. New means that the live URL is not available until you set the status to “Live”. You can also close pages here.
  • Base URL: The Base URL is the first part of the address of your page. By default this is https://e-activist.com, but you can read more here about where to set your default base URLs, and here for more about changing the Base URL to something more familiar to your supporters.

Select your pages

Next, you will need to choose the pages you want to split test between.

Click the pencil icon to view a list of all of your page-builder pages. Tick the box next to the pages you wish to split test and click  You will now see the pages you chosen and can click Next to proceed.

Your final step is to determine the winner settings. If you would like us to automatically select a winning page, tick the box next to that setting. We will determine the winner based on the delay criteria and the page with the highest number of conversions.

If you want to manually determine the winning page, just leave the box unticked and click Save.

Test and launch your campaign!

Test your pages

You can then view the page as if it were live by clicking the Test button The page is shown in a new tab in “DEMO” mode (which you can confirm by viewing the URL – it will end with “?mode=DEMO”). 

Make it live

Once you are happy it is working correctly, you can change the status from New to Live. To do this, click the admin button and change Status from New to Live, then click Save.

In the Page Builder list of pages, you can then click on the name of your page to view the live URL.  

Under “Published URLs” you can see the URL of your split test page. Click “Add tracking” to add different versions of this URL for use on other channels, such as your website, in emails, or on Facebook. Then you can easily see how people come to see your page.

This URL will direct supporters to one of the pages you have chosen to split test between. 

Updated on May 29, 2019

Was this article helpful?

Need Support?
Can’t find the answer you’re looking for? Don’t worry we’re here to help!
Contact Support