This page describes the logic behind one-click donations. If you would like to build one, click here.
Our one-click technology allows clients to re-process single donations from an email (only) using the token that we have stored from an earlier transaction, leading to higher conversion rates for email appeals. The donor will only be required to enter the amount of the transaction.
Donors who have never made a previous donation via Engaging Networks, and therefore do not have a token in our database, will be unable to make donations using the one-click process. These donors will be directed to the full donation page where they can fill out the form and submit their donation normally.
When a donor clicks a link to a donation page from an email sent from Engaging Networks, we first determine whether the page has been set to process one-click donations. By default, this will not be the case. So if the donation page has not a one-click donation page set on it, the normal processing journey will take place.
However, if you have set the donation page to have a one-click page, then will then verify if the donor is one-click eligible. To be one-click eligible a donor must:
- Have made a previous donation via the same payment gateway associated with the landing page.
- The gateway must be one of the providers that use tokens .
- The token must also be for a card that has a valid expiry date.
If the donation page and the donor are both one-click eligible, we will direct the donor to a variation of the normal donation page that will only display:
- The donation amount field
- A customizable statement that references the card that will be charged by showing the payment method and the last four digits of the card (“your VISA card ending in 1234 will be charged”)
The normal options to customize the HTML template, and copy blocks will also be available. Instructions for setting up the one-click landing page can be found here .
From the one-click donation page, the donor will also have the option of completing the donation using a different card. This link to use a different card will simply load the normal donation page and pre-populate the donor data. The donor can then enter new card information and submit the normal page. This flow is illustrated in Figure 1.
The other option from the one-click page is for the donor to complete the transaction, charging the same card. They will only need to select a donation amount, or simply submit the default selection in the donation amount field. Submitting the one-click page will tell our software to take the stored token and the donation amount, and submit them to the payment gateway. If the response from the gateway is to approve the transaction, we will display the normal exit page. If the gateway rejects the transaction, we will display the normal donation page so that the donor can enter new card data and update address information and re-submit. This flow is illustrated in Figure 2.
|Fig. 1. Gateway Error or Donor Card Change||Fig. 2. No Error or Change on One-Click Page|
One-Click transactions will be recorded with the same transactional data fields as a normal donation page transaction. They will be assigned the campaign type of “FOC” for reporting purposes.