‘Origin Source’ can be stored in a supporter’s data record to help identify where the record originated from and compare different channels on performance. For example: You can use ‘Origin Source’ to look at supporters that came in via Facebook advertising in 2018 (based on the origin source code you set) to determine how many converted to donors and at what level.
The Origin Source can be set via:
- A page submission (set in the page’s admin settings)
- A page submission (set in the URL)
How do they work?
An Origin Source can only be set once – and once set it cannot be changed. Therefore it is a useful tool for understanding the reason a supporter came to be on your database to begin with, as it cannot accidentally be updated.
- New supporters can have their Origin Source set by any of the three methods above
- Existing supporters with an Origin Source cannot have it changed
- Existing supporters without an Origin Source can only have it set via an import
Components – Origin Source
Any origin source values you’ve imported will be automatically added to your Components library. To access the exisitng sources just go to Pages > Components > Origin Source.
If you would like to manually add new origin source codes just click then fill out the information in the pop up.
|Origin Source||The code you are using for this source goes here.|
|Notes||Any internal notes about the source goes here.|
|Tags||If you would like to tag source codes to group them together by topic you can do that here.|
Importing Origin Sources
If you would like to store ‘Origin Source” you will need to import a file with that contains the columns ‘Origin Source’ and ‘Origin Source Category’. For information about formatting your file for import see here. Once you have created your import file you can user the import tool to import the supporters and map their ‘Origin Source’. A sample file is shown below:
NOTE: Origin Source Category must be one of the these values:
advocacy fundraising direct_mail peer_to_peer email event mobile gala newsletter legacy_list volunteer grants survey ecards membership organic offline offline_petition offline_donor offline_street_canvas offline_door_canvas list_acquisition list_acquisition_care2 email_append socialmedia socialmedia_facebook socialmedia_twitter socialmedia_instagram socialmedia_linkedin paid_ads free_ads display_ads display_ads_facebook display_ads_google display_ads_aol display_ads_baidu display_ads_yandex retargeting_ads retargeting_ads_facebook retargeting_ads_google retargeting_ads_aol retargeting_ads_baidu retargeting_ads_yandex search_engine search_engine_google search_engine_yahoo search_engine_bing search_engine_aol search_engine_baidu search_engine_yandex search_engine_ask
Setting via a URL Variable
You can also pass Origin Source over the URL for your page-builder pages.
Please use this format: en_og_source
Setting Origin Source on a page
You can also set an Origin Source in your page’s admin settings. The category will be set to the type of page (transaction type), e.g. “fundraising”. The origin source can only have one category so if you assign an origin source to a different type of page, then the category will switch on submission.
Note: the URL option above will override the page setting if both are used