Email Settings

Before you begin sending out email campaigns through the Engaging Networks software, there are a couple of email-specific settings you can configure as needed. You can access these by going to Email > Settings.

Google Analytics

If you would like to integrate Google Analytics within your email campaigns you will need to enable it in this area by ticking the box next to “Enable Google Analytics Integration”.

You will then need to supply values for Medium and Source.

Medium = The marketing medium you are using to deliver this content (Email Newsletter, Emergency Appeal, etc.)

Source = Identifies where the traffic is coming from (EngagingNetworks, ENEmail, etc.)

utm_content will be generated from the subject of your email message which is set when creating email campaigns. utm_campaign is also set when creating email campaigns using the “Google Analytics” field. This is required for every email message if Google Analytics integration has been enabled.

Finally, you will need to supply any domains that you may be linking to within your email campaigns. Each domain needs to be on its own line.

NOTE: We automatically populate the domain list with all of our default domains.

Click to store these settings.

Split Tests

When sending split test email campaigns we allow you to pick the winner by going to the reporting for that email campaign and deciding which email performed better for your criteria. If you would like us to automatically choose a winner, you can enable that here by ticking the box pictured below.

It is recommended that this setting is left either ‘on’ or ‘off’. If you turn this setting on, it will take effect for any split test sent out in the last 7 days.

Win Criteria

Once this is enabled, you will need to choose a metric for the software to select the winner from and time to delay before the winning email is chosen.

Criteria

Description

Open rate

The email with the highest percentage of opens will be the winner.

Click-through rate

The email the highest percentage of clicks will be the winner.

Page conversions

The email with the highest percentage of page conversions will be the winner.

A “page conversion” is when a supporter clicks on a link to an Engaging Networks form in an email and goes on to complete the action.

Delay in hours

Once the metric is set that you would like to base the winner off of, you will need to set the amount of time to wait before the winner is determined.

By default, this is set to 24 hours but can be adjusted to suit your needs. We recommend setting this value to 2 or more hours.

Click to store these settings

NOTE: If you toggle this setting on, the software goes back up to 7 days to find any split tests that don’t have a winner identified yet and if the criteria is met, it will select a winner.

Updated on July 30, 2019

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