The Donor Whisperer: How to get your messaging right without having to hire an eccentric genius

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How to get your messaging right without having to hire an eccentric genius

Rachel Collinson (The Donor Whisperer)

In this session you’ll discover a method for testing and proving what language and framing really makes your audience tick. This is all without using expensive focus groups or taking a high stakes gamble on a hunch. We’ll explore tools that are readily available to you and how you can use them to switch up your messaging while avoiding costly mistakes.