Small Steps, Great Leaps – developing a digital programme for recruiting and retaining new supporters
Joanna Felgate (Head of Supporter Fundraising, Refuge)
Gabi Field (Refuge)
During the past 12 months, Refuge has been developing a digital programme for recruiting and retaining new supporters. This programme was still very much in development and testing phase when Covid—19 happened and everything changed. Find out how Refuge’s preliminary work in digital enabled the Individual Giving team to significantly increase donations (both one off and direct debits) from new supporters, whilst the Events team launched a number of successful virtual events in record time.