PIPtition: Creating an integrated campaign to build a wider audience
Benali Hamdache, Campaigns Engagement Manager, Parkinson’s UK
Fabiana Palombo, Marketing Campaign Manager, Parkinson’s UK
Too many of Parkinson’s UK’s supporters have a tough time accessing disability benefits. They wanted to make them aware of the support they offered, as well as get those not directly impacted by benefits to support the campaign. They launched a petition, communicated on all channels, and gained over 33,000 signatures with over 30% opting in to hear more from. Benali and Fabiana will tell you more in this session.