Marketing Automation Magic – Beyond The Welcome Series

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Presenters: Clare Boczon of Ocean Conservancy and Ashleigh Lambert of Beaconfire RED

Take the next step past good, old-fashioned email onboarding. This session features a deeper dive into how to use the EN marketing automation tool for better response and enhanced user journeys, with less impact on your team. See how Ocean Conservancy is engaging and persuading their audiences — sustainers, non-responders, new donors, lapsed donors — through automated smart, intuitive communications. You’ll see real examples of and new ideas on how to address constituent relationship building, email deliverability and more. And we’ll share actionable tips you can implement immediately and take back to your team.

Recorded at ENCCDC 2019