Macmillan Cancer Support
Cancer Matters campaign
Lucy Barnett, Assistant Campaigns Officer, Macmillan
Jon Havens, Campaigns Officer, Macmillan
When the snap General Election was called in April 2017, Macmillan Cancer Support assembled their ‘Cancer Matters’ campaign strategy in under a week, and between 15th May and 8th June, mobilised over 1,700 campaigners to write to their candidates. They talk about how they connected the supporter and political sides of Engaging Networks and used local reference data to customise the campaign messages. They share their next steps after ‘Cancer Matters’, and lessons learnt too.