Email marketing automation is a powerful set of tools that can take the legwork out of manually emailing your supporters in response to various scenarios. Not only can they save a lot of staff time, but they can be used as a retention tool, to ensure your new acquisitions are properly welcomed. Plus, through precise building of profiles, you can ensure your supporters are getting the emails that match their interests, increasing engagement.
But if you’ve not used marketing automations before, it can seem daunting. In this session, we’ll go through some examples of supporter journeys that you might want to try, plus go over things to think about before launching.