New brand new me: Redesigning pages templates to increase conversion
Calum McGregor (Digital Engagement Officer, The Campaign to Protect Rural England (CPRE))
Glyn Thomas (Root to Branch Communications)
When the launch to the world of CPRE’s new brand was brought forward at short notice, they needed some new templates, and fast. Working with Root to Branch they were able to revamp their donation, data capture and campaigning templates with modern form design to create a new brand feeling and increase page conversion.